So, you’ve accepted your #IceBucketChallenge to #StrikeOutALS, but do you really know what it’s all about?
Over the past few weeks, the ALS Ice Bucket Challenge has taken the social media world by storm. What started as a simple fundraising effort amongst students and alumni at Boston College has now reached news stations, political leaders, and even celebrities. Hollywood stars such as Jimmy Fallon, Justin Timberlake, and the cast of Grey’s Anatomy, just to name a few, have all joined in on the fun to raise awareness and funds for ALS research.
We’re proud to say that Penn Medicine has even gotten in on the action as well! Clark Restrepo, a Research Specialist at Penn’s Center for Neurodegenerative Disease Research studying ALS, accepted his challenge last week. See the video here:
But when you stop to think about it, do you really understand the reason why you’re dousing yourself with that ice cold bucket of water?
Critics of the Ice Bucket Challenge believe that most participants don’t truly understand the cause that they are supporting and question the effectiveness, claiming that it can’t possibly do much good if so many people are choosing to soak themselves instead of donating money. However, the recent spike in donations proves otherwise. In an NBC News article released today, the ALS Association revealed that is has now received an incredibly impressive $15.6 million in donations from a combination of existing donors and 307,598 new donors since the start of the challenge in late July. “That’s compared to just $1.8 million in that same time period in 2013.”
For more information on ALS, visit: www.alsa.org